![]() The problem was solved by reversing the colors: the ocean on the North Pole was given in white, while the islands were light blue. Depicting it in blue would have ruined the “frozen” look – you can hardly get to it without using white with (possibly) light blue or pink accents. The problem was that the North Pole is covered by the ocean. To begin with, they depicted the coldest place on the Earth, the North Pole, right at the center of the emblem. ![]() How did the designers communicate the message? If the emblem could talk, it would say: “These clothes are so warm you could wear them on the North Pole” or “These clothes will keep you warm even at the coldest place on the Earth.” The Canada Goose logo was created by David Reiss in the 1980s. As for the central part of the badge,!85 depicts a white silhouette of Canada with small blue accents, set against a blue and red background. The rethought logo of the brand is composed of a white, blue, and red roundel in a thick frame and red outline with uppercase lettering around it, separated by several solid red maple leaves. The latest redesign of the Canada Goose logo has brought a completely new image to the company. The wordmark was underlined by a title case “Expedition Clothing Outfitters” in a lighter sans-serif. In 2000 the Canada Goose logo was redesigned again, now it was one goose, embroidered in gold on a brown background and accompanied by bold uppercase lettering in white, executed in a heavy and modern geometric sans-serif font. All elements were set on a glossy brown background and underlined by the full name of the company and its location. ![]() The redesign of 1985 has created a darker and more professional badge for the brand, with the golden embroidered lettering placed above the light embroidered gooses. ![]()
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